Trend 2009 – 3D Advertising on Movie Screens

3D Ads

By PATRICK FRATER

–>HONG KONG – Hollywood’s heavy hitters gathered Wednesday to talk up the future of 3D movie making and exhibition.”Within the next five to seven years, I expect all movies out of Hollywood to be in 3-D,” said Jeffrey Katzenberg, head of Dreamworks Animation. He was speaking at the inaugural 3DX, the 3D Film and Entertainment Technology Festival in Singapore (Nov 19-23.)

“We can tell stories differently, engage the audience better (with 3D). They can’t get this at home,” Walt Disney Studios Motion Pictures Group prexy Mark Zoradi, said. “This is a wonderful incentive for theater owners to install digital cinema (equipment). For Asia there is an additional benefit in that this is a deterrent to piracy.”

Dan Glickman, prexy of the Motion Picture Association of America, described 3D film-making as a “genuine revolution” in the way that movies are watched. “(3D) is confirmation of the dawn of a new era, an era filled with possibility, fuelled by innovation and which will advance the timeless and global art of storytelling through the unique and profound medium of film,” said Glickman. “The extraordinary innovation we have seen here on display barely scratches the surface of the innovation that lies before us.”

Fest, which comprises a business forum, film festival, public screenings and a gala red carpet event, is backed by the Media Development Authority of Singapore (MDA) with support from the Singapore Tourism Board, Infocomm Development Authority of Singapore and Singapore Economic Development Board.