THEATER MARKETING COMPANY HOSTS TWEET-A-THON

NCM Fathom Hosts Tweet-a-thon and Visual Petition to Fight Global Poverty

Twitter users urged to make A Powerful Noise; NCM Fathom to donate funds raised to CARE for each Tweet

Centennial, Colo. – Feb. 24, 2009 – National CineMedia’s (NCM) Fathom hosts the first-ever sponsored Tweet-a-thon, an online Twitter community campaign, March 2-5, to empower marginalized women and girls in the world’s poorest countries. During the four-day campaign, each Tweet secures a 10 cent donation – up to 50,000 Tweets – from NCM Fathom to the global humanitarian organization CARE. The Twitter campaign honors International Women’s Day and the upcoming event A Powerful Noise Live! in 450 select movie theatres nationwide on March 5th.

Each A Powerful Noise Tweet must include the hash tag #apowerfulnoise to generate the donation. Twitter users are encouraged to craft their own Tweet or use one of the examples below.
• I support empowerment of women worldwide with this tweet. Each tweet raises 10 cents for CARE. #apowerfulnoise http://shortn.it/tweet-a-thon

• First time you can raise money for worthy cause by sending a tweet. Help CARE support women globally: #apowerfulnoise. http://shortn.it/tweet-a-thon

Twitter users may donate their avatar and replace it with an image of the red female sign. The image is available at http://APowerfulNoise.FathomEvents.com.

“NCM Fathom is proud to support CARE with this first-ever Tweet-a-thon,” said Dan Diamond, vice president of NCM Fathom. “We’re excited to bring Twitter users the opportunity to raise funds for CARE simply by Tweeting a specific phrase with no personal donation required. We hope Twitter users actively participate during this campaign to help support girls and women around the world.”

In addition to Tweeting, online users also have the opportunity to upload an image of themselves or a woman they admire to an online visual petition widget at http://APowerfulNoise.FathomEvents.com. Together the images will form a mosaic. As more images and stories are uploaded, the “louder” the movement becomes. Users may also view the A Powerful Noise Live! trailer and clips from the documentary as well as purchase event tickets.

“The Tweet-a-thon is a great way to share our collective viewpoints and make a difference in the lives of marginalized women and girls,” says Dr. Helene Gayle, president and CEO of CARE. “We appreciate NCM Fathom’s support to connect CARE with this growing online community and help jumpstart important dialogue in a new and engaging way.”

Presented by NCM Fathom and CARE, in partnership with ONE and the UN Commission on the Status of Women, A Powerful Noise Live! is a one-night, in-theatre event on Thursday, March 5 that kicks off with the documentary “A Powerful Noise,” providing attendees a glimpse into the unbending efforts of three women to create change in Bosnia, Mali and Vietnam.

The documentary will be followed by a town hall discussion broadcast LIVE from New York City. This is an exclusive opportunity to hear leading experts and advocates including Madeleine K. Albright, Christy Turlington Burns, Dr. Helene Gayle, Nicholas Kristof and Natalie Portman speak about the broader problems – and solutions – facing millions of women and girls in the world’s poorest countries.

Tickets for A Powerful Noise Live! are available at presenting theatre box offices and online at http://www.fathomevents.com. For a complete list of theatre locations and prices, please visit the web site (theatres and participants may be subject to change).

A Powerful Noise Live! appears on the big screen in high-definition with Cinema Surround Sound in more than 450 select movie theatres through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.

For additional information about eliminating global poverty, please visit http://apowerfulnoise.org.

JONAS BROS IN 3D CONCERT AT MOVIE THEATERS

Jonas Brothers Fans Can Get Freebies!

Copyright 2009 Disney Channel

‘Jonas Brothers: The 3D Concert Experience’ opens this weekend — and 300,000 fans will have the chance to get a free poster.

In conjunction with the opening of the Jonas Brothers’ movie, the Disney Channel will be distributing 300,000 posters promoting the pop idols’ upcoming series, “JONAS,” at Screenvision theaters across the country and at the El Capitan Theater in Los Angeles.

And that isn’t all. The Jo Bros will actually be visiting a limited number of theaters in person. They write on their MySpace page: “Wanted to let you know that we will be making surprise visits to theaters around the nation. We have a 3 day weekend free so we decided to go coast to coast to surprise our fans by dropping into theaters in cities around the nation. We will not be telling people which city or theater. We are simply flying in and thanking our fans. Hopefully we will see you there. Thanks, JB, Kevin, Joe and Nick.”

If there isn’t a Screenvision theater in your neighborhood, log on to www.DisneyChannel.com/JONAS and download the one-sheet.

Then, keep checking back because ET will be first on the set of “JONAS” for all the behind-the-scenes buzz!

http://www.etonline.com/news/2009/02/71174/

About Hollywood Branding:       

Hollywood Branding, started in 2001, works with 30 marketing companies to provide a simple, stress-free avenue to research and run ad campaigns on movie theaters nationwide.  Our database includes every cinema in the U.S. that offers any kind of advertising opportunity on-screen or in the lobby.  We offer free planning, rates, research, and media buying expertise.  Some of our clients include Disney, US Army, the Food & Drug Administration, the state of VA, the city of Los Angeles, the FL Health Department, the state of OR, the Leukemia & Lymphoma Society, eBay, and the National Crime Commission.

Email Beverly Nation or call 314-776-1018

Or Visit www.HollywoodBranding.com

HOLLYWOOD BOX OFFICE BOOMS IN JANUARY

Posted By: Julia Boorstin

Topics:Economy (Global) | Economy (U.S.) | Recession | Movies & Film Studios | Television | Technology | Print Media | Media

Sectors:Technology | Media

Companies:Sony Corp, SNE | News Corporation Limited | Time Warner Inc

Despite the deepening recession, Hollywood is bucking the trend and actually breaking records on the upside.

This January the domestic box office topped $1 Billion for the first time ever, up 19 percent from last January’s $867.2 million.

And while higher ticket prices did help boost the box office, the real boost came from more attendance: ticket sales grew 16 percent this January over last year.

January is traditionally a weak time at the box office as kids head back to school, but this year Americans are looking for an escape and the films delivered. Clint Eastwood’s “Gran Torino” from Warner Bros. rolled out slowly, bringing in a total of $110 million. Sony/Columbia’s comedy “Paul Blart: Mall Cop” was a surprise hit, bringing in $83 million. And this past weekend Fox’s
kidnapping drama “Taken” brought in nearly $25 million, the second-best movie opening Super Bowl weekend ever.

Movies seem to be benefiting from the downturn, offering an affordable escape from the bad news. Yes, people complain about over-priced popcorn and increasingly expensive tickets, but movies are far more affordable than concerts or sporting events.

http://www.cnbc.com/id/28978391

About Hollywood Branding:       

Hollywood Branding, started in 2001, works with 30 marketing companies to provide a simple, stress-free avenue to research and run ad campaigns on movie theaters nationwide.  Our database includes every cinema in the U.S. that offers any kind of advertising opportunity on-screen or in the lobby.  We offer free planning, rates, research, and media buying expertise.  Some of our clients include Disney, US Army, the Food & Drug Administration, the state of VA, the city of Los Angeles, the FL Health Department, the state of OR, the Leukemia & Lymphoma Society, eBay, and the National Crime Commission.

Email Beverly Nation or call 636-485-5832.

VALENTINES DAY & NBA ALL STAR GAME IN 3D

Valentine’s Day, a 3D movie …

and All-Star Saturday

By Art Garcia, NBA.com
Posted Feb 6 2009 12:24PM

David Liam Kyle/NBAE via Getty Images

Talk about your Valentine’s Day dilemmas. One of you wants to go to the movies. The other has basketball on the brain. It’s a pickle that has pitted sweethearts on the opposite ends of the Date Night spectrum since Cupid’s first crossover dribble.

No sense in breaking up. You two have come too far.

There just may be a solution — without couple’s counseling — in your future. Get off the couch and head on down to your local movie house. Instead of catching My Bloody Valentine, snuggle up to NBA All-Star Saturday Night.

Live, in 3D and HD.

The NBA, Turner Sports and Cinedigm are teaming up to present All-Star Saturday Night in 3D on Feb. 14 (8 p.m. ET) at theatres across the county. From Apple Valley, Calif. to Port St. Lucie, Fla., couples can watch Dwight Howard transform into a leading Superman on the silver screen. The evening inside the theatre promises a view almost as good as being on the floor at US Airways Center in Phoenix.

“The best seat in the house for an NBA event is at courtside, and the 3D cameras being utilized to capture NBA All-Star Saturday Night will put you in those seats,” said Steve Hellmuth, NBA executive vice president of operations and technology. “It is a transforming event for a fan to see the beauty, grace and power of the best athletes in the world.”

TNT is producing with Pace’s digital 3D technology, while Cinedigm is a leader in digital cinema. The more than 80 theatres bringing All-Star Saturday Night to life also are featuring contests and prizes, and giving fans the chance to text/vote on the winner of the Sprite Slam Dunk contest. The night’s other events are the Foot Locker Three-Point Shootout, the Haier Shooting Stars and the PlayStation Skills Challenge.

The NBA isn’t new to 3D. The league produced the first-ever live sports event in 3D during NBA All-Star Game 2007 in Las Vegas for an audience of 700 at the Mandalay Bay Hotel. Next up was Game 2 of the 2007 NBA Finals — Cleveland at San Antonio — for an audience of 14,000 fans at Quicken Loans arena. The Mavericks delivered the first sporting event to a movie theatre last year in Dallas.

The NBA’s version of movie watching is like no other experience when it comes to sports in 3D, Hellmuth said. “The Pace Fusion technology allows for control of the depth of the 3D experience, and it translates into more natural vision and no eye fatigue,” he said. “I can predict that if you attend one of the Cinedigm theaters you will be lost in the pictures.”

TNT’s broadcast of NBA All-Star Saturday night last year was one of the most-watched sporting events on TV in 2008. Saturday Night is part of NBA All-Star 2009, culminating with the 58th NBA All-Star Game, airing on TNT, Feb. 15 at 8 p.m. ET.

All-Star Saturday Night: 3D HD Theatres

Theatre Location Pavillion Digital Showcase Theatre Brooklyn, N.Y. Telshor 12 (Las Cruces N.M.) Las Cruces, N.M. Atlas Cinemas Great Lakes Stadium 16 Mentor, Ohio Carmike 10-Asheville Asheville, N.C. Carmike Wynnsong 10-Billings Billings, Mont. Carmike Royal Palm 20 Bradenton, Fla. Beverly Center 18 Champaign, Ill. James Island 8 Charleston, S.C. Carmike 6-Charlottesville Charlottesville, Va. Chapel Hills 15 Colorado Springs, Colo. Carmike 15 Columbus, Ga. Carmike Conyers Crossroads 16 Conyers, Ga. Carmike Market Square 10 DeKalb, Ill. Carmike 9-Dyersburg Dyersburg, Tenn. Carmike 20 Edinburg, Texas Carmike 16-El Paso El Paso, Texas Carmike Market Fair 15 Fayetteville, N.C. Carmike Amelia Island 7 Fernandina Beach, Fla. Carmike 10 Fort Collins, Colo. Thoroughbred 20 Franklin, Tenn. Carmike 14 Hickory, N.C. Carmike 16-Jacksonville Jacksonville, N.C. Johnson City 14 Johnson City, Tenn. Carmike Wynnsong 16-Johnston Johnston, Iowa Carmike Wynnsong 16-Knoxville Knoxville, Tenn. Seth Childs 12 Manhattan, Kan. Carmike 10-Missoula Missoula, Mont. Wynnsong 16 Mobile, Ala. Carmike Oakdale 20 Oakdale, Minn. Carmike Wynnsong 12-Provo Provo, Utah Carmike 10 Roanoke, Va. Carmike Wynnsong 11-Savannah Savannah, Ga. Carmike 10-Stillwater Stillwater, Okla. Carmike 14-Tyler Tyler, Texas Carmike University 8-Warrensburg Warrensburg, Mo. Carmike Wynnsong 12-Winston-Salem Winston-Salem, N.C. Celebration! Cinemas Grand Rapids – North Grand Rapids, Mich. Cinema West 13-Livermore Livermore, Calif. Cinema West Contra Costa 8 Martinez, Calif. Boulevard Cinemas 12 Petaluma, Calif. Clearview Cinemas Parsippany, N.J. Emagine Entertainment Novi Novi, Mich. Emagine Hollywood 10 Birch Run, Mich. Empress Walk 10 Cinemas North York, Ontario Galaxy Highland 10 Austin, Texas Galaxy Fandango 10 Carson City, Nev. Galaxy Uptown 10 Gig Harbor, Wash. Galaxy Cannery 16 N. Las Vegas, Nev. Galaxy 12-Riverbank Riverbank, Calif. Galaxy 10-Tulare Tulare, Calif. Krikorian Premiere Theatres,LLC Redlands, Calif. Krikorian Premiere Theatres,LLC Buena Park, Calif. Krikorian 12-Monrovia Monrovia, Calif. Mann Chinese Hollywood, Calif. Marquee Southridge 12 Charleston, W.Va. Marquee Southpoint 9 Fredricksburg, Va. Marquee Orchard 14-New Hartford New Hartford, N.Y. Marquee Wakefield 12 Raleigh, N.C. Orchard Cinema 10 Toms River, N.J. MJR Brighton Town Square 20 Brighton, Mich. Southgate 20 Southgate, Mich. MJR Sterling Heights Marketplace 20 Sterling Heights, Mich. NCG Lansing Eastwood Lansing, Mich. Rave Mall of Louisiana 15 Baton Rouge, La. RMP Promenade 16 Center Valley, Pa. East Ridge 18 Chattanooga, Tenn. RMP Polaris 18 Columbus, Ohio RMP Ridgmar 13 Fort Worth, Texas RMP Patton Creek 15 Hoover, Ala. RMP Yorktown 15 Houston, Texas Valley Bend 18 Huntsville, Ala. RMP North East Mall 18 Hurst, Texas Rave Town Square 18 Las Vegas, Nev. Rave Colonel Glenn 18 Little Rock, Ark. RMP Avenue 16 Melbourne, Fla. Rave Festival Plaza 16 Montgomery, Ala. Rave Bayou 15 Pensacola, Fla. Grand Prairie 18 Peoria, Ill. RMP Metropolis 18 Plainfield, Ind. Rave Port St. Lucie 14 Port St. Lucie, Fla. RMP West Chester 18 West Chester, Ohio East 18 Evansville Evansville, Ind. UltraStar Apple Valley 14 Apple Valley, Calif. Del Mar Highlands 8 San Diego, Calif. UltraStar Chula Vista 10 Chula Vista, Calif. UltraStar Surprise Pointe 14 Surprise, Ariz.

About Hollywood Branding:       

Hollywood Branding, started in 2001, works with 30 marketing companies to provide a simple, stress-free avenue to research and run ad campaigns on movie theaters nationwide.  Our database includes every cinema in the U.S. that offers any kind of advertising opportunity on-screen or in the lobby.  We offer free planning, rates, research, and media buying expertise.  Some of our clients include Disney, US Army, the Food & Drug Administration, the state of VA, the city of Los Angeles, the FL Health Department, the state of OR, the Leukemia & Lymphoma Society, eBay, and the National Crime Commission.

Email Beverly Nation or call 636-485-5832.

ADS ON MOVIE SCREENS 157% MORE LIKELY TO BE SEEN THAN TV ADS

Big Screen: Study Touts Cinema Ad Effectiveness

by Erik Sass

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99659

Two new studies give a boost to out-of-home advertising, touting its ability to reach consumers in a fragmented media environment–especially if advertisers understand behavior patterns in the local market and use the medium in conjunction with other channels.The first study, released by the Cinema Advertising Council, highlighted the effectiveness of pre-show movie advertising in combination with TV. The second, from Posterscope, delivered insights into the different patterns of consumer exposure to outdoor advertising in various U.S. markets.

The CAC study, performed by IMMI, found that combined cinema and TV ad campaigns more than doubled the conversion rate and lift compared to a TV-only campaign. Tracking the results of three ad campaigns for cable TV shows, IMMI found that only 10.1% of subjects exposed to a TV-only campaign watched the show’s premiere, versus 22.7% for combined TV and cinema campaigns. Later, 24.7% of the former group went on to watch any episode of the show, versus 49.5% of the latter.

Cinema advertising contributed to this rise, in part, by reaching a higher proportion of “ad-avoiding” and multitasking consumers. Twenty-eight percent of moviegoers are classified as “ad avoiders,” meaning that overall moviegoers are 157% more likely to see ads at the movie theater than on TV.

In addition, movie ads are 64% more likely to reach people who use their phone to send text messages while watching TV, and 25% more likely to reach those who are online while watching TV.

Separately, the Posterscope study provides a market-specific analysis of consumer behavior in the top 20 DMAs, tracking the population’s movement and exposure to out-of-home advertising. According to Posterscope’s poll of 9,000 adults, 41% of New Yorkers can be reached via public transportation venues, while 50% of San Franciscans can be reached in coffee shops.

Posterscope further breaks down behavior patterns by demographic attributes, noting that men ages 18-34 in Atlanta frequent movie theaters, while their counterparts in Chicago can be reached at public transportation venues.

About Hollywood Branding:              

Hollywood Branding, started in 2001, works with 30 marketing companies to provide a simple, stress-free avenue to research and run ad campaigns on movie theaters nationwide.  Our database includes every cinema in the U.S. that offers any kind of advertising opportunity on-screen or in the lobby.  We offer free planning, rates, research, and media buying expertise.  Some of our clients include Disney, US Army, the Food & Drug Administration, the state of VA, the city of Los Angeles, the FL Health Department, the state of OR, the Leukemia & Lymphoma Society, eBay, and the National Crime Commission.

Email Beverly Nation or call 636-485-5832.

CAR MAKERS HEAD TO THE BIG SCREEN

Car Makers Hit the Movies

Jan 31, 2009

-By Katy Bachman, Mediaweek

The silver screen is being treated like a golden opportunity for automakers looking to draw attention to new car launches.

Nissan is returning to cinema advertising, in April and May, with a 60-second showcase of its new 2009 370Z sports car. Also, from Feb. 28 through March, Kia, a steady cinema advertiser since 2005, will use theater screens to launch Soul, its new hatchback.

TV and print advertisers may be feeling the pain of lost auto ad dollars, but it’s a growing category for cinema.

Both Screenvision and National CineMedia, which are running national schedules for Nissan and Kia, expect the auto category to be up in 2009, no small feat in an ailing economy.

“The whole ad category has exploded for us, primarily imports,” said Michael Chico, evp, sales and marketing at Screenvision. It will air Nissan’s ad in the premium position right before the movie previews. Even the troubled U.S. automakers are giving cinema a second look, Chico said, “because they have to maintain brand position.”

National CineMedia’s president of sales and marketing Cliff Marks said that the auto category is “sold out” for the first half of ’09. “We are now part of the media plan,” he said.

Cinema is a core element of Nissan’s marketing for the 370Z. Unlike the marketing for its core models, network TV isn’t even on the Z’s ad GPS—except for targeted sports programming that heavily skews male. “Cinema is the broad-reach medium that we’re leveraging. It’s a core element,” said Chad Jacoby, senior manager of media operations for Nissan. “Cinema is more conducive to a spring and summer launch when TV viewership is down. We’re going where the eyeballs are.”

Meanwhile, Kia plans a traditional TV schedule starting in April, but cinema—because of its big screen, creative flexibility and captive audience—will lead the charge for that flight. “We like being able to introduce the launch with a longer creative version. We feel hamstrung by 30 seconds,” said Tim Chaney, director of marketing communications for Kia Motors America.

Auto advertisers are particularly smitten by cinema’s recall power, which is two to five times more than TV, according to a National CineMedia analysis of data from Nielsen IAG.

Last year, for example, the cinema campaign for the Lexus IS F had 75 percent unaided recall.
To get that kind of recall, auto advertisers are investing in creative by producing advertising specifically for the big screen. “It will feel contextually relevant and allow us to incorporate one of our main themes of ‘Make Every Drive Epic’ as an integral part of the story line,” Jacoby said.

Though cinema advertising offers practically unlimited creative flexibility, it also puts pressure on the advertiser to be as memorable as the movies. “People are looking to be entertained and we can do something different,” said Chaney. “You just can’t throw something up there.”

About Hollywood Branding:              

Hollywood Branding, started in 2001, works with 30 marketing companies to provide a simple, stress-free avenue to research and run ad campaigns on movie theaters nationwide.  Our database includes every cinema in the U.S. that offers any kind of advertising opportunity on-screen or in the lobby.  We offer free planning, rates, research, and media buying expertise.  Some of our clients include Disney, US Army, the Food & Drug Administration, the state of VA, the city of Los Angeles, the FL Health Department, the state of OR, the Leukemia & Lymphoma Society, eBay, and the National Crime Commission.

Email Beverly Nation or call 636-485-5832