CINEMA ADVERTISING RANKS FIRST AMONG 40 MEDIA CATEGORIES
Posted by hollywoodbranding on March 20, 2009
Published: March 19, 2009 at 02:57 PM GMT
Last Updated: March 19, 2009 at 02:57 PM GMT
Pre-movie video advertising is the highest indexing medium among audiences who say they are”very likely/extremely likely” to pay attention to advertising in 21 media categories. Pre-movie video advertising indexes 134 compared to the average attentiveness of 100. (Pre-movie video advertising is 34% higher than the index average.)
| Likelihood to pay attention to advertising messages | |
| Index | |
| Movie Theaters Pre-movie video entertainment | 134 |
| Movie Theaters Pre-movie slide messages | 122 |
| Movie Theater lobbies (posters, video, kiosks, etc.) | 118 |
| Home, Food & Family Interests Magazined | 117 |
| Entertainment Weeklies | 116 |
| Websites you visit for TV and movie related information | 113 |
| Primetime Drama Series | 108 |
| Women’s Lifestyle and Special Interests Magazines | 107 |
| News Magazines | 102 |
| Travel Publications | 101 |
| Situation Comedies | 99 |
| Primetime Reality Series | 99 |
| Elevator TV Screens | 93 |
| Primetime Variety / Competition Shows | 87 |
| Video displays in public locations | 87 |
| Men’s Lifestyle and Special Interests Magazines | 87 |
| Gossip Tabloids | 86 |
| Video displays at Retailers | 85 |
| Dramadies and Primetime Soaps | 84 |
| Business Publications | 84 |
| Video in Grocery and Drug Stores | 72 |
Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55.
Today’s Daily Data is sponsored by Screenvision
To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to JackMyers Connection Hotline.
About Hollywood Branding:
Hollywood Branding, started in 2001, works with 30 marketing companies to provide a simple, stress-free avenue to research and run ad campaigns on movie theaters nationwide. Our database includes every cinema in the U.S. that offers any kind of advertising opportunity on-screen or in the lobby. We offer free planning, rates, research, and media buying expertise. Some of our clients include Disney, US Army, the Food & Drug Administration, the state of VA, the city of Los Angeles, the FL Health Department, the state of OR, the Leukemia & Lymphoma Society, eBay, and the National Crime Commission.
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