Arbitron Commercializes the Portable People Meter Radio Ratings Service in Four New Local Markets
NEW YORK, Dec 31, 2008 /PRNewswire-FirstCall via COMTEX/ —
Dallas-Ft. Worth, Atlanta, Washington DC and Detroit bring total of electronically measured radio markets to fourteen
Arbitron Inc. (NYSE: ARB) announced today that it has commercialized its Portable People Meter(TM) radio ratings service in four new local markets.
Arbitron has released radio audience estimates for the December 2008 PPM(TM) survey month (November 21-December 17) to its subscribers in Dallas-Ft. Worth, Atlanta, Washington DC and Detroit.
Effective today, the PPM radio audience estimates for these markets should be used as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers. In addition, audience estimates from the October and November PPM survey months, which Arbitron had previously released as “pre-currency” information, are now designated as “currency” data. The Summer 2008 diary-based radio audience report (June 26-September 17) is no longer deemed “currency” for buy/sell transactions.
PPM audience estimates are now the buy/sell “currency” in 14 local markets: New York, Los Angeles, Chicago, San Francisco, Dallas-Ft. Worth, Houston, Atlanta, Philadelphia, Washington DC, Detroit, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino and San Jose. These markets account for 51.7 percent of the estimated radio station revenue in the top 50 radio markets.
In April 2009, Arbitron plans to commercialize the PPM radio ratings service in Boston with the release of the March PPM survey report (March 5-April 1.)
About the Portable People Meter
The Arbitron Portable People Meter service uses a passive audience measurement device — about the size of a small cell phone — to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.
The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media — radio, television, cable, online radio and out-of-home — as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.
Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron’s executive offices are located in New York City.
Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.
-- successfully implement the commercialization of our Portable People Meter(TM) service; -- successfully maintain industry usage of our services in light of governmental regulation, legislation, litigation, activism or adverse public relations efforts prompted by various industry groups and market segments; -- successfully design, recruit and maintain PPM panels that appropriately balance research quality, panel size and operational cost; -- compete with companies that may have financial, marketing, sales, technical, or other advantages over us; -- complete the Media Rating Council ("MRC") audits of our local market PPM ratings services in a timely manner and successfully obtain and/or maintain MRC accreditation for our audience measurement business; -- renew contracts with large customers as they expire; -- successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements; -- effectively manage the impact, if any, of any further ownership shifts in the radio and advertising agency industries; -- respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner; -- successfully manage the impact on our business of any economic downturn, generally, and in the advertising market, in particular; -- successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations; and -- successfully develop and implement technology solutions to measure new forms of audio content and delivery, multimedia and advertising in an increasingly competitive environment. SOURCE Arbitron Inc.
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