During the Chargers vs. Colts playoff game yesterday, NBC was airing commercials advertising a 3D trailer for the movie Monsters vs. Aliens (first of its kind?), which will also coincide with the airing of a full episode of the TV show Chuck in 3D. The trailer will arrive at the end of the 2nd quarter of the Superbowl, and yes — you’ll have to pick up a pair of 3D glasses to watch it. Apparently, these 3D glasses — which will be just like the ones you wore growing up, with one side red and the other blue, will be available at select Pepsi and Sobe kiosks leading up to the big game. No word on where these special kiosks are located, but I’m sure there will be a formal announcement and/or a website with exact details coming very soon.
Is it a fun gimmick that’ll give folks something to look forward to during the Superbowl? Yes, definitely. People like little things like this, especially the ones who have kids and host big game day parties. But does it show the world how far we’ve come in the advancement of 3D technology? Not really. These will probably be the same glasses I wore to watch 1991’s Nightmare on Elm Street 6. Then again, maybe it’s about getting people used to the idea of 3D again — bringing it into their homes, seeing how far they’ll go to buy the glasses on their own, etc … What do you think? Is this something we should be excited about?