Written by Beverly Nation, President of Hollywood Branding & Entertainment Nation
After a decade of focus on national movie theater advertising and promotions we expanded our services to include product placement in movies. Our goal is to provide a full service script-to-screen marketing plan.
We manage these elements for our brand clients:
- High value product placement/integration during the production of a movie
- Branded movie theater premiere when the film opens
- Cinema spots and experiential lobby activations on-site at the movie theaters
- Branded VIP events at the theater before or after the film screening
When our agency began researching product placement we found it like the “wild wild West”. The industry had no standards, consistency, or template to follow. Placement fees were all over the board. Some studios even admitted they had no idea how to price placement in their film.
So we created a proprietary system to determine ROI based on the history of the studio, film franchise, producer, director, actors, distribution channel, and more. Based on empirical data we can project the anticipated value of product placement/brand integration in a new film, music video, or other entertainment content. In 2013 our focus is exclusively on productions that will deliver at least a 1000% (one thousand) ROI.
Beyond films we also source television shows and new music videos for brands. We have had the pleasure of working with Royal Purple Synthetic Oil for several years on different entertainment projects and national movie theater promotions.
For this case study we analyzed Royal Purple’s integration in the Sean Paul music video “She Doesn’t Mind.”
After the music video launched we began tracking audience numbers and plugging them into our formula. The ROI results were amazing. After only 21 days, the ROI was 1047.50%.
You can view the ROI case study here:
If you would like to explore product placement for your brand please contact us today! Use the link below.