3-D Advertising Comes to the Silver Screen: Screenvision and Wrigley(R) Partner to Bring First Ever 3-D Ad to Cinema 3-D Advertising Comes to the Silver Screen: Screenvision and Wrigley(R) Partner to Bring First Ever 3-D Ad to Cinema: “Screenvision, the leading innovator in cinema advertising has partnered exclusively with the Wrigley brand to bring the first ever 3-D ad to cinema beginning May 1st.
This exclusive partnership extends Screenvision’s focus to create 360 degree entertainment experiences for consumers and marketers alike. Already the 3-D in-lobby leader for advertisers, Screenvision will now also be the 3-D in-theatre leader with the launch of its first ever on screen 3-D ad.
Screenvision’s Programming Network will make the 3-D Skittles spot available through its exhibitor partners across the country with coverage in all of the top 10 DMAs. The 3-D ad will run for a five week period beginning May 1st on 762 3-D screens in 461 Screenvision represented theatres. ‘
3-D movies have made such a big impact for the studios and moviegoers which is very promising for Screenvision’s 3-D advertising platform. 2-D ads in our Premium Pod(TM) deliver an average 72% total recall, and we anticipate that 3-D ads will generate even stronger awareness,’ said Matthew Kearney, CEO, Screenvision. ‘Screenvision continues to be the innovator and leader in the advertising sector providing the marketplace with the largest 3-D network, both in-lobby and on the screen.’
About Hollywood Branding:
Hollywood Branding, started in 2001, works with 30 marketing companies to provide a simple, stress-free avenue to research and run ad campaigns on movie theaters nationwide.
Our database includes every cinema in the U.S. that offers any kind of advertising opportunity on-screen or in the lobby. We offer free planning, rates, research, and media buying expertise.
Some of our clients include Disney, US Army, the Food & Drug Administration, the state of VA, the city of Los Angeles, the FL Health Department, the state of OR, the Leukemia & Lymphoma Society, eBay, and the National Crime Commission.