The Red – VIP Movie Premiere Event Scheduled for May 2, 2013

Entertainment Nation Planning VIP Movie Premiere

Events for The Red

New York, NY (April 9, 2013) – Entertainment Nation, the consumer division of Hollywood Branding International, working in collaboration with Campus Media Group, Dentsu, SS+K, and American Student Assistance (ASA.org) is creating exclusive VIP movie premiere events for The Red, a short film produced by SS+K and Borderline Films on behalf of ASA.org.  The movie premiere events will take place at select theaters in Chicago, Boston, Washington D.C., Tampa, and Seattle on May 2, 2013.

Image credit: FaceTheRed.com

SALT, a comprehensive financial management tool created by ASA.org, provides college students and alumni a free program to manage their student loans and develop real world financial skills for life.

With over 37 million people in the U.S. currently managing a student loan, the Institute for Higher Education Policy reports 41% are delinquent at some point in the first five years after entering repayment.

Of the 1.4 million college loan borrowers in the SALT program, 94% are in good standing with their student loans.  SALT enrollees are 54% less likely to default on their student loans compared to national default averages, reports ASA.org.

The Red is a short film, written and produced by SS+K and Borderline Films, that conveys the gravity related to carrying the burden of student loan debt.  Borderline Films’ latest movie, Simon Killer, recently premiered at Sundance and will be released this spring through IFC Films.

Borderline Films received critical acclaim for Martha Marcy May Marlene, which won the Dramatic Feature Directing Award at Sundance and Afterschool, nominated for the 2009 Independent Spirit Award for Best First Feature. One of their first shorts, Buy It Now, was the first place winner in the Cannes’ Cinefondation section.

Image credit: blfilm.com

The Red VIP Movie Premiere Event offers college students the opportunity to walk the red carpet, receive a VIP gift bag, enjoy free food and drinks and see not only the premiere of The Red but also an early screening of Iron Man 3 in 3D. One college student at each event will win a new iPad Mini with a Smart Cover by Apple.

College students can reserve a free ticket to any of the events HERE.

About Entertainment Nation

Founded in 2011, Entertainment Nation is the consumer division of Hollywood Branding International, marketing alternative content theatrical broadcasts and VIP movie premiere events to movie-goers.   Launched in September 2001, Hollywood Branding International has helped national brands, non-profits, and government agencies plan and execute national movie theater advertising and promotional campaigns for over a decade.

For more information please contact:

Entertainment Nation

Trump Building

40 Wall Street, 28^th FL

New York, NY 10005

Office:  424.201.5464 Ext. 102

Email:  press@entertainment-nation.com

About American Student Assistance

American Student Assistance is a nonprofit, federally funded organization whose mission is to help college students and their families successfully manage higher education debt. Through proactive education, guidance, and counseling, we provide borrowers with neutral, personalized federal student loan solutions throughout their entire loan experience.

Established in 1956, ASA was the first student loan guarantor in the nation. In addition to their debt management services for borrowers, they also serve the U.S. Department of Education, college financial aid administrators, education loan lenders, and the community at large.

Based in Boston, ASA provides service to nearly 1.6 million college loan borrowers nationwide, manages a guarantee loan portfolio worth more than $40 billion, and employs more than 400 associates nationwide.

For more information please contact:

Allesandra Lanza

ASA Corporate Public Relations Manager

Office: 617.728.4631

Email:  lanza@asa.org

Related articles

• American Student Assistance (onedayonejob.com)
• Student Loans Are Costing the Government $1 Billion (creditloan.com)
• Manage Your Student Loan Debt (simpleighorganized.com)

Hollywood Branding & Music Nation USA Sign First Artist – David Allen Proffer

Hollywood Branding is pleased to announce a new entertainment division, Music Nation USA.  Music Nation is a music publishing and artist management company.  We currently have over 100 original songs and lyrics for sale or license to producers, artists, TV shows, movies, or other sync/performance opportunities.

Our mission is to sign established independent artists who understand and appreciate the benefits of working with a brand to grow both the brand and the artist’s fan base.  With all  artists, we will manage their marketing, which ensures the brand will receive the exposure, integration, and product placements they desire.

We are pleased to present our first artist David Allen Proffer

David Allen Proffer (born July 28, 1958) is an American singer, songwriter, and musician.  Born into a musical family, where everyone sang four part harmonies, Proffer grew up singing Gospel music.  His mother and father sang, his sister played piano, and his brother played piano and guitar.

David began studying piano at age eight  but quit four years later.  At age 13 he started studying the guitar and eventually became accomplished at piano through self-taught methods.  At age 15 he began writing songs and found that new melodies and lyrics came easily to him.

Preferring music over academic studies, Proffer skipped  class to play guitar and sing in the school stairwells at Pattonville High School in Maryland Heights, Missouri.   By his senior year he had formed a band called Jack Daniels Revue with  fellow students.

In the fall of 1976, David left St. Louis to play baseball and soccer at Mid-America Nazarene College in Olathe, Kansas.  He then transferred to Southern Nazarene University in Oklahoma City, Oklahoma on a soccer scholarship.

After college he moved back to St. Louis and played local gigs with Mark Kuban, the son of Bob Kuban who founded both The In-Man and Bob Kuban Brass.  Longing to advance his music career, David moved to San Diego in 1993.  He played solo gigs throughout San Diego, Los Angeles, and Orange County,  in addition to playing guitar, keyboard and background vocals with his own band Michelle’s Past which featured Candi Morris as lead vocalist.

In 1996 Proffer recorded a demo CD with his band Michelle’s Past produced by Josquin des Pres, a music industry heavyweight who owns Track Star Entertainment and is well-known for his writing partnership with Bernie Taupin, lyricist for Elton John.  Josquin, also a legendary session musician, played bass on the album.

Image credit: www.josquindespres.com

In August 1996, Proffer had the good fortune of opening for Janis Ian, who won a Grammy in 1975 for her song “At Seventeen” and most recently in 2013 another Grammy for her audiobook of her biography, Society’s Child – My Autobiography.

Image credit: www.wikipedia.org

In 1998 David worked with Josquin des Pres  again to produce his first full album with 11 tracks entitled NAKED as the day I was born.  Josquin played bass and Jimmy Crespo was lead guitar.  Crespo, at the time, was lead guitarist for Aerosmith and would go on to perform and record with Rod Stewart.

Jimmy Crespo & Steven Tyler – Image credit www.bravewords.com

While continuing to write and play music, Proffer co-founded and co-directed a non-profit organization, Making a Difference, which built group homes in metro San Diego for at-risk youth.  After 8 years of non-profit work, David crossed over to the business world working for one of the largest debt settlement companies in the U.S.

In 2012, he moved back to his home town of St. Louis, MO to be closer to family.   Still writing original songs and lyrics, Proffer had a catalog of over 100 songs.  In early February 2013, David signed with Music Nation USA, a division of Hollywood Branding International, to publish and sell his music and manage his music career.  His albums and singles from NAKED as the day I was born and Michelle’s Past are available on iTunes, Amazon, Facebook, ReverbNation, and other music retailers.  In addition, his catalog of 100+ songs and lyrics will be available for purchase or license.

Related articles

• Janis Ian Lost For Words After Grammy Win (noise11.com)
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ROI for Product Placement in a Music Video

Written by Beverly Nation, President of Hollywood Branding & Entertainment Nation

After a decade of focus on national movie theater advertising and promotions we expanded our services to include product placement in movies.  Our goal is to provide a full service script-to-screen marketing plan.

We manage these elements for our brand clients:

• High value product placement/integration during the production of a movie
• Branded movie theater premiere when the film opens
• Cinema spots and experiential lobby activations on-site at the movie theaters
• Branded VIP events at the theater before or after the film screening

When our agency began researching product placement we found it like the “wild wild West”.  The industry had no standards, consistency, or template to follow.  Placement fees were all over the board.  Some studios even admitted they had no idea how to price placement in their film.

So we created a proprietary system to determine ROI based on the history of the studio, film franchise, producer, director, actors, distribution channel, and more.  Based on empirical data we can project the anticipated value of product placement/brand integration in a new film, music video, or other entertainment content.  In 2013 our focus is exclusively on productions that will deliver at least a 1000% (one thousand) ROI.

Beyond films we also source television shows and new music videos for brands.  We have had the pleasure of working with Royal Purple Synthetic Oil for several years on different entertainment projects and national movie theater promotions.

For this case study we analyzed Royal Purple’s integration in the Sean Paul music video “She Doesn’t Mind.”

After the music video launched we began tracking audience numbers and plugging them into our formula.  The ROI results were amazing.   After only 21 days, the ROI was 1047.50%.

You can view the ROI case study here:

ROI for Brand Integration in a Music Video – Presented by Hollywood Branding

If you would like to explore product placement for your brand please contact us today!  Use the link below.

Contact Me Regarding Placement for my Brand or Brand Client

 

Fireball Run Adventurally Signs with Hollywood Branding for Brand Integration

Fireball Run Goes Hollywood with Product Placement

UNIVERSAL STUDIOS Orlando, Florida– FIREBALL RUN goes Hollywood by engaging the services of Hollywood Branding International, an entertainment marketing agency that secures product placement and brand integration opportunities for national and global brands.

Adrenaline Partnership, the creators of the FIREBALL RUN, is proud to announce an agreement with Hollywood Branding International (HBI) to promote product placement and brand integration opportunities within the popular FIREBALL RUN Adventurally live event and film.

Since launching with their first client, Disney, over twelve years ago, Hollywood Branding has planned and executed hundreds of movie-related advertising and promotional campaigns. In 2011, Hollywood Branding expanded beyond movie content to offer brands high value placements in television shows, music concerts, music videos, sporting events, and hybrid productions like Fireball Run.

“Brands live on forever creatively integrated with entertainment content like Fireball Run.  In addition, the cause-related aspect of finding missing children will influence both the hearts and minds of consumers.”

–Beverly Nation, President, Hollywood Branding

 The Fireball Run Adventurally® the Most Epic Adventurally in America™ is a national point-of-interest based motoring event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally and entertainment property supports the Race to Recovery of America’s Missing Children; the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.

The FIREBALL RUN Adventurally is a national live event, covered by the media, streamed online and filmed as part of a documentary film series. Brand placement within the production is mentioned in press releases for immediate exposure, streamed online and posted to social media for tertiary exposure, as well as filmed for later release as part of the documentary film for perennial exposure.

To learn more about Hollywood Branding or to discuss product placement and brand integration opportunities contact Jim Hauck, Vice President of Sports Entertainment.

Email: jimh@hollywoodbranding.com or call 424-201-5464 ext.107

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Product Placement Creates Halo Effect for Brands

Study Finds TV Product Placement Travels Well,

Creates Halo Effect

Posted by Abe Sauer

http://www.brandchannel.com/home/post/2011/12/13/NGM-Product-Placement-Export-Study-121311.aspx

 

Years ago, John Barnard says, a senior Anheuser-Busch executive told him the brand was puzzled that, even though they were not yet in East Asian markets, Budweiser had a high level of brand awareness in the region.

Barnard says that “eventually they tracked it down to the Bud product placements in Hollywood movies… even though Budweiser was not available in those markets, viewers were absorbing the imagery and brand values, and were ready to embrace the brand when it was launched in their market.”

A new study by NMG Product Placement, the UK agency Barnard chairs, indicates that product-placed brands may be receiving significant added value in foreign markets where programming is being exported.

NMG examined a number of major UK televised series from 2010 such as Dr. Who, Coronation Street, Waking the Dead and Silent Witness to measure the impact of product placement when those series are licensed and televised in other markets. Just one finding from the study:

“We took a placement for BlackBerry which appeared in an episode of Lewis on May 2nd 2010. We tracked further transmissions of this episode as it appeared around the world. We then estimated the value of each appearance based on local real media costs vs. the value of the initial showing on ITV. The table below shows the additional exposure which occurred by the end of August 2011.

By the end of August 2011 the placement had achieved audiences to the value of an additional 203% of the original ITV value. Half of this value came from repeat showings on the ITV network – but half came from prime time transmissions around the world.”

Barnard explains some of the challenges the study faced:

“When a program is sold overseas it can be very difficult to find out when it is transmitted, but also whether at peak time or not. ETS’s database was created specifically to allow entertainment property rights owners to track this data and police their sales contracts. Thus, in our research we were able to follow a specific placement in a specified episode through to its appearance on overseas viewer’s screens, even overcoming the change of program title or episode numbers that occur overseas.”

The study noted that “it is extremely rare for the visual part of a scripted program to be altered, meaning that whatever was seen in the UK transmission will appear wherever the show plays.”

“Paid for advertising spots die the moment the break finishes,” says Barnard. “Brands embedded in content live on, not only to travel abroad as this research demonstrates, but to cascade through other media as well.”

The halo effect may be even greater, as the study did not even account for such other mediums as DVDs, streaming and video sites such as YouTube.

The takeaway for brands, Barnard says, is that this proves an increase in commercial value for any product placement done between an entertainment property owners and an international brands.

This appears to be the first time ever that real numbers (and an ROI) have been put to something product placement professionals have known for years: Product placement in exported programming is an excellent method for laying a brand awareness foundation (an issue previously identified by NMG) in emerging or future markets.

Related articles

• Budweiser Invests in Branded Entertainment (hollywoodbranding.wordpress.com)

Product Placement – One of Top Marketing Trends for 2012

Marketing trends in 2012: viral promotion, product placement, crowdsourcing

Traditional expensive advertising is no longer effective given all the clutter, says Olin Business School professor.

December 20, 2011

By Neil Schoenherr

Traditional product advertising — full-page magazine ads and 30-second television commercials — may be going the way of the rotary phone. Emerging concepts such as crowdsourcing, viral Internet campaigns, product placements and guerilla promotions will dominate the marketing and advertising landscape in 2012 and beyond, says a marketing expert at Washington University in St. Louis.

“Traditional expensive advertising is no longer effective given all the clutter, as well as the emergence of technologies, like digital video recorders, that block the ads from even being viewed, much less absorbed, by consumers,” says Seethu Seetharaman, PhD, the W. Patrick McGinnis Professor of Marketing at Olin Business School.

Seetharaman says the success of “ingeniously crafted” inexpensive viral ad campaigns, such as BlendTec’s “Will it Blend?” YouTube campaign for its blenders, indicates that such non-traditional, low-cost/high-impact promotional campaigns will be on the rise moving forward.

Product placements, though they’ve been around a long time, will continue to gain popularity as well in place of more traditional advertising, he says.

“The movie Transformers 3 created a record, even by Hollywood standards, in terms of the number of brands that were ‘product placed’ within the movie,” Seetharaman says. “This will catch on in the future, although the concept of product placements goes back to the times of the Marx Brothers.”

The reason for its reemergence, he says, is that there are very few opportunities these days to get consumers in a “captive” mode of having no choice but to take in the brand being advertised.

“One of those few opportunities is being stuck in a dark auditorium, consuming entertainment, having no choice of whitening out a brand on screen, or using a DVR to fast-forward,” Seetharaman says. “In fact, product placements are also on the rise in sitcoms, video games and other media for the same reason.

“In fact,” he says, “pre-movie advertising interspersed between movie trailers will increase as well.”

Social media will play a critical role in product development, as well as advertising.

“I think crowdsourcing is only going to increase,” Seetharaman says.

Crowdsourcing refers to the open innovation model, pioneered by sites like Threadless.com, where customers design and vote on new product designs.

This allows them to take active charge of the new product development process, rather than reacting to product concepts developed by firms, he says.

“This product development model has already moved to information markets like the Huffington Post, and is now moving to high-ticket products such as furniture and cars, albeit for limited target markets for now,” Seetharaman says.

Given the popularity of campaigns such as the T-Mobile Flash Mob, one is more likely to see non-traditional “grassroots” campaigns get more noticed than traditional billboard advertising in city streets.

“With the explosion of smartphones, these grassroots campaigns are swiftly recorded by people and then posted on YouTube in short order, which then makes these guerilla campaigns go viral in a big way,” Seetharaman says. “This ‘guerrilla promotion’ style of advertising will blossom in 2012 and beyond.”

Source: http://news.wustl.edu/news/Pages/23134.aspx

Budweiser Invests in Branded Entertainment

Having lived in St. Louis most of my life, I have grown up with Anheuser Busch. Here in the Lou, we call it A-B. We are still not ready to say “In-Bev”. It hurts too much.

As a marketing executive, I have marveled at the brand and its seeming integration with every facet of my life. The brand is EVERYWHERE. Lighted signs in every neighborhood bar. Billboards. TV spots. Empty cans blowing down the alley.

I live in Benton Park, which is across the highway from the brewing facility in downtown St. Louis.  Oftentimes I walk out of my house to smell the beer brewing. It smells like potato soup in the early stages, which gives the neighborhood a homey feeling.

Not being content with domination of traditional and out-of-home media, the marketing brain trust at A-B is ahead of the curve in immortalizing the Budweiser breand in customized entertainment content. A reality show no less!

Enjoy the following article while you grab a Bud.

-Beverly Nation, President of Hollywood Branding

Budweiser invests in branded entertainment to rebuild brand awareness

Published on December 14, 2011 by David Castillo

Budweiser is venturing into reality television to try to revive its brand image. The Anheuser-Busch-owned product will be backing a game show, “Bud United present: The Big Time.”

The reality show will feature amateurs competing in different events, including sports, music, and cooking. The winner of each segment will get a chance to meet a celebrity in their field. For instance, music winners can get to perform with Lady Gaga and Sting.

While there will be no beer drinking in the show, there will be product placements all over its episodes. The branded entertainment project aims to build brand awareness.

“Bud United present: The Big Time” will air Saturdays in ABC beginning January next year.

Original link: http://productplacement.biz/201112143820/branded-entertainment/budweiser-invests-in-branded-entertainment-to-rebuild-brand-awareness.html

Paramount Partners with Twitter for Super 8 Movie

Paramount Pictures on Thursday will hold a sneak-peek screening of its forthcoming theatrical release “Super 8.” While the screening is open to anyone who buys tickets and shows up at the theater, the idea is to tap social media and get Twitter users tweeting about the movie with the hashtag #super8secret. The movie is scheduled to open Friday.

While it’s a first for Twitter to host a movie, it also signals a change of heart for movie studio execs. Media mavens call it “The Twitter Effect” — the ability for Twitter to make or break a movie. That’s because users can get the word out about the movie in real-time. If they don’t like it, friends, family and followers know.

Paramount has also sponsored a Promoted Trend, allowing Twitter’s global user base a direct link to buy tickets to the advance previews. At select, participating U.S. theaters, Super 8 Sneak Preview moviegoers will eat free popcorn with a purchase at the concession stand. A Twitter page also supports the promotion.

This promotion continues a key partnership between Paramount and Twitter on “Super 8.” In March, the two companies released an exclusive trailer premiere on Twitter, another first for the site. IMAX theaters and multiplexes in about 325 locations will run the movie.

eMarketer Analyst Debra Aho Williamson points to the ecommerce portion of the deal as the most interesting, sending Twitter users to a site that allows them to purchase tickets. “We haven’t seen a whole lot of that,” she said. “We’ve seen companies like Dell sell products through their own Twitter handle, but this is one of the first times we’ve seen a company with an ad directing someone to buy something.”

Most Twitter ads direct users to a Web site to get more information about products and services. This partnership clearly takes Twitter one step further as an advertising medium, according to Williamson. “Advertisers are moving past experimentation and integrating the medium into their strategy,” she said.

See Super 8 Movie Trailer here –

 http://youtu.be/tCRQQCKS7go

Story source:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152036

 

Related articles

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• Paramount And Twitter Team Up To Offer Sneak Previews And Free Popcorn To Moviegoers (techcrunch.com)
• ‘Super 8′ To Sneak Preview Thursday June 9; Brand New Illustrated Poster (slashfilm.com)
• Paramount Announces Twitter Team Up for Early SUPER 8 Screenings (geektyrant.com)
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Ford Tests 3-D Technology

3/10/11 – Cherryh Butler

http://www.DigitalSignageToday.com

Remember how cool we thought the future looked in “Minority Report”? We watched in awe as Tom Cruise, decked out in all-black, controlled rapidly moving 3-D images simply by waving his hands in the air. Unbelievable – at least it used to be.

Ford of Britain launched kiosks with similar technology this week in shopping malls to help introduce consumers to its seven-seat Grand C-Max car.

The campaign allows people to handle miniaturized 3-D virtual models of the cars in the palms of their hands via giant interactive screens.

“Using live interactive campaigns is a great way to really engage with the audience in a way that is not possible with static posters,” said Mark Simpson of Ford. “This has enabled us to create a targeted and tactical campaign that is relevant and fun to use.”

London-based Ogilvy & Mather partnered with Grand Visual, a digital-production company, to launch the campaign, allowing users to interact with the cars by simply holding their hands up to the screen. Virtual buttons allow the user to choose car colors, open doors, fold seats flat, rotate the car and watch demos of key features.

http://www.digitalsignagetoday.com

Rather than using a printed marker or symbol as a point of reference for interaction, the user interface is based on natural movement and hand gestures, allowing any passerby to immediately start interacting with the screen content.

“It’s eye catching, intrusive, groundbreaking and brings to life the idea of ‘Innovation in your hands,'” said Andy Dibb, associate creative partner with Ogilvy.

A Panasonic D-Imager camera accurately measures the users’ real-time spatial depth output and augmented reality software merges this real-life footage with the 3-D photo-real Grand C-MAX on screen.

“Digital (out-of-home) enables advertisers to get closer to consumers,” said Dan

Dawson, digital director at Grand Visual. “Ford’s clever use of the latest technology is a great fit for the next-generation C-MAX cars. Customers can get a real feel for the cars before stepping foot in a showroom.”

As of now, this technology is only available in the UK. Emma Bergg, news manager of Ford, said she isn’t aware of any plans to bring it to the United States, which is too bad if you ask me. We Americans want to play, too. Come on, Ford USA. Bring it on.

DISCOUNTS ON POPCORN FROM SPRINT

Sprint Delivers Mobile Coupons For Movie Theaters

by Laurie Sullivan for Mediapost.com

Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discounts on drinks and snacks at more than 500 movie theaters nationwide. Supported by Screenvision and bCode, the plan to create the world’s largest coupon redemption network will extend the service to 900 theaters in 2010.

Through bCODE‘s SMS-based mobile wallet platform, Sprint subscribers can text the keyword “Sprint” to “22633” to receive on their phone a redeemable message for a concession stand discount coupon in participating movie theaters, such as Century, Carmike, and Galaxy, among others.

Cinema advertising company Screenvision partnered with bCODE to deliver the SMS-based mobile coupons. The text-message coupons are redeemable in the theater at a MediaPlane device, an interactive touchscreen kiosk in the theater that reads the bCODE’s technology and provides digital content, offers and entertainment.

The MediaPlane scans bCODEs from mobile phones, redeems the coupon and prints point-of-sale redemption tickets. Locations offering the discounts cut across New York, Los Angeles, Chicago, Philadelphia, San Francisco, Atlanta, Washington, D.C., Houston and Dallas.

Consumers select a specific offer, and the MediaPlane prints a barcode coupon they can take to the concession stand. bCODE also provides technology to support a loyalty-point program through digital content downloads, where consumers gain access to favorite music, trailers and games. The application also provides access to social networks to update status and leave comments in real-time.

Sprint’s strategy is based on retaining subscribers, according to Michael Mak, bCode CEO. “The network will allow us to keep track of what each person buys,” he says. “The mobile coupon information is tied to the person’s, but it’s an opt-in process, so privacy issues are not a concern. It also takes one link to opt out.”

The opt-in process will also allow Sprint to retarget consumers with other discounts even after they have left the theater. These offers could range from discounts on movie tickets and music to DVDs or items related to the movie titles.

A HipCricket study released Wednesday suggests that marketers miss opportunities to connect with consumers via mobile phones. The second annual HipCricket Mobile Marketing Survey reveals that of the consumers who receive mobile marketing offers and coupons, 47% recall the brand — and of those, 94% remember the specific action they are asked to take.

The September study, based on 511 email responses, also suggests that 41% of respondents have visited a retailer’s Web site from their mobile phone. Of those, 70% search for store locations, 51% search for store hours, 39% want directions, and 29% search for coupons and promotions.